Using Different Types of Market Reseach
In my previous article about how to connect to customers with the help of customer research insights, I listed some of the key research questions that any business wanting to grow and succeed should...
View ArticleDid Tropicana and Gatorade Drop The Ball On Brand Research?
You may have heard about last year’s marketing snafus for two of Pepsico’s big brands, Tropicana and Gatorade. In both cases, the brands got makeovers that stripped their brand identity, for the sake...
View ArticleHow To Do Brand Tracking Studies
Brand tracking studies are an important tool in the day-to-day decisions brand managers make. They allow marketers to monitor a brand’s health and adjust marketing programs. WHAT SHOULD BE TRACKED?...
View ArticleSurvey Sample Size – What Should It Be?
Deciding on sample size is one of the steps we have to take at Relevant Insights in the early planning stages of a survey. In order to determine a survey sample size, we need to consider the following:...
View ArticleRepresentative Samples – Does Sample Size Really Matter?
I often get asked about what sample size is needed in a survey for the results to be representative of a target population. Unfortunately, there is not a simple answer, particularly because the...
View ArticleSignificant Differences in Convenience Samples
I often get the question about what sample size is needed to get a large enough sample so that statistically significant differences can be found and inferences to a larger population can be made. But...
View ArticlePros and Cons of New Online Qualitative Research Tools
In recent years, the qualitative research field has seen an explosion of new online tools that make it possible to collect data in ways we couldn’t before. Some of the newer qualitative research...
View Article10 Key Things To Consider When Designing Surveys
There are many methodological issues to consider when creating a questionnaire, if you want to gather high-quality data in a survey. Among these issues are: Data collection mode: While a respondent’s...
View ArticleA Case For Conducting Customer Research
As it gets easier to gather data from customers either through point-of-purchase or surveys, it has become fashionable among some marketing “gurus” to dismiss the need to ask customers about what they...
View ArticleAccurate Product Concept Tests Start With Relevant Concepts
Concept testing is a very valid approach to explore appeal of product and services and is highly recommended when first deciding if a product is worth your time and money to develop. But when these...
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