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Using Different Types of Market Reseach

In my previous article about how to connect to customers with the help of customer research insights, I listed some of the key research questions that any business wanting to grow and succeed should...

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Did Tropicana and Gatorade Drop The Ball On Brand Research?

You may have heard about last year’s marketing snafus for two of Pepsico’s big brands, Tropicana and Gatorade. In both cases, the brands got makeovers that stripped their brand identity, for the sake...

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How To Do Brand Tracking Studies

Brand tracking studies are an important tool in the day-to-day decisions brand managers make. They allow marketers to monitor a brand’s health and adjust marketing programs. WHAT SHOULD BE TRACKED?...

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Survey Sample Size – What Should It Be?

Deciding on sample size is one of the steps we have to take at Relevant Insights in the early planning stages of a survey. In order to determine a survey sample size, we need to consider the following:...

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Representative Samples – Does Sample Size Really Matter?

I often get asked about what sample size is needed in a survey for the results to be representative of a target population. Unfortunately, there is not a simple answer, particularly because the...

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Significant Differences in Convenience Samples

I often get the question about what sample size is needed to get a large enough sample so that statistically significant differences can be found and inferences to a larger population can be made. But...

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Pros and Cons of New Online Qualitative Research Tools

In recent years, the qualitative research field has seen an explosion of new online tools that make it possible to collect data in ways we couldn’t before. Some of the newer qualitative research...

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10 Key Things To Consider When Designing Surveys

There are many methodological issues to consider when creating a questionnaire, if you want to gather high-quality data in a survey. Among these issues are: Data collection mode: While a respondent’s...

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A Case For Conducting Customer Research

As it gets easier to gather data from customers either through point-of-purchase or surveys, it has become fashionable among some marketing “gurus” to dismiss the need to ask customers about what they...

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Accurate Product Concept Tests Start With Relevant Concepts

Concept testing is a very valid approach to explore appeal of product and services and is highly recommended when first deciding if a product is worth your time and money to develop. But when these...

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